The Australian Competition and Consumer Commission (ACCC) is arguing that Google’s notifications are misleading Australian consumers and using their personal information. Google has come under fire over the past few years for how it monitors users’ internet activity, allowing it to hone its targeted advertising.
What the ACCC is saying
According to the ACCC, these privacy changes benefited Google’s financial position significantly. Rod Sims, who is the chairman of the ACCC, suggested that the changes allowed Google to massively increase the value of its advertising products, which led to much higher profits. Google has responded, adamantly denying the ACCC’s claims, arguing that they will actively defend the regulator’s claims.
Sundar Pichai and Google’s history
In regards to their dispute with the ACCC, Google is reportedly cooperating with the Australian watchdog on this matter until a resolution met.